Beauty > Cheap and Effective Promotion for Your Hair Salon and Day Spa

Dreams of opening my day spa would spend hours in 10×10 cabinet planning service menu, the decor, the marketing theme, the perfect location. I have zero hours thinking of the management of personnel, accounting, and dealing with health issues.

Visit any competitor spas, medical spas, salons with spas, solo practitioner, hotel and spa in a 15 miles radius of my target location. Get their brochures, ask about “what are you familiar” with the reception, an event and go home and cancel my appointment. Although the service processes are important, they will not help attract new customers in a startup – is above the external image of your company attract new customers.

Granted, dream about a fairly large spa in reality we all have to make compromises with startup costs and trusted adviser who is most crucial to your success. If you look at the most successful spas they have a team of trusted advisor in place.

Not unique to the world, unique to my local competition. Have a website that sells and service menu for me. Automatic e-mail capture, online scheduling, online gift certificates and sales of products, automated tracking and website reports. Train staff in customer service and referral building so much, or perhaps more than my technical training. Do not hire independent contractors in my dream spa. Marketing is not just ads and postcards; it is also a part of the daily protocols, service levels, tone, attitude and emotional feeling of the spa. I want to partner with a nearby business or charity for joint publicity. Publicity is the added value of creating credibility and the intangible “buzz”.

Whether free informational classes, tele-seminars or online tips or e-mail newsletters, giving something of value free deepen your relationship with existing and potential customers.

Today, your customers are inundated with choices. Your hair salon or spa cannot afford to wait for walk-ins or word-of-mouth to attract more business, while your competitors are aggressively they brag. Grow your business a fast and effective professional marketing and communication.

Need some ideas? Here are some great ideas from some of the most experienced salon owners in the industry. These promotional campaigns are quickly drummed up business for very little cost.

• 25% Off Services for new clients: It is not easy to take customers away from your competitors. Give them a reason to your show a chance.
• $ 20 Same-as-Cash Coupon: Give your customers incentives to spend money for your services. They are more likely to spend money if they know they have a cash coupon to start.
• 10% Discount Pre-Book: It is not enough for your customers to walk from your room with lovely hair and a big smile. Make sure they return them by an incentive to pre-book their appointment.
• $ 10 Off Next Service: Every now and then, make sure that your customers feel special. There is no better way than by giving some savings to make them come back to you.
• Free Haircut on the fifth visit: Reward your loyal customers. When someone returns to you for the fifth time, it just means he / she is more than a repeat customer, that person is a loyal patron. Let your customers know that you reward loyalty with a free haircut at the fifth booking.