Veneroida > Beauty > Beauty Salon Promotion and Day Spa Marketing

When you run your own salon or day spa business, no other topic is as all encompassing as marketing. It’s a topic that excites and motivates the savvy salon and day spa owners above and beyond any other aspect of running their beauty business.

Let’s look at what beauty salon marketing means for your business. Too often salon owners believe marketing is only about the advertisement placed in a local newspaper, or the layout of their website, and while that can be a component, you really need to see marketing as being everything you do. o Your product distribution. o Customer satisfaction. o Training. o Human resources. o Your business structure. o Accounting and business management style

To cut a long story short, there’s so much more to marketing a salon than just media advertising, sponsorships, brochures, signage, business cards, referrals, direct mail-outs, etc.

Marketing can be either external or internal. External marketing involves every conclusion that can be drawn about your business from the outside looking in. It’s not just clients who will judge you on your external marketing – it’s the whole world outside the walls of your business, from your suppliers, accountants and bankers through friends and family to (most importantly of all) your rivals.

o Internal marketing encompasses the opinions formed about you by your work colleagues and other staff who may work within the salon, not to mention your significant other and perhaps your children. Too few in the industry, salon owners and day spa owners alike, make a deliberate effort to market them. Rather, they go about their business and their marketing almost ‘by default’.

Gift certificates are an easy source of income for hair salon and day spa, but also produce incredible results by encouraging new customers to come through the door. A day at a salon or spa is a thoughtful gift anyone can appreciate.

It’s extremely easy to start a gift certificate program at your hair salon or day spa. First, choose one or two timeless designs template that match your brand, and print them in large quantity so you have plenty on hand for holidays and special occasions. Simply start keeping track of your gift certificates with a numbering system in a book.

The key to the success of your program is promotion. If you let your existing customers know that the option exists, you’re bound to get some eager takers especially around the holiday season. Here are some ideas for promoting your gift certificates:

Speaking of holidays, focus more energy and time to promoting the program during Mother’s Day, Valentine’s Day, Christmas, prom and homecoming time, and graduation time. Savvy business owners know there’s money to be made during these times.

Thank your best customers with gift certificates around their birthdays, before the holidays or on the anniversary of their first visit. Both gift givers and recipients appreciate the convenience that gift certificates offer. Gift certificates can introduce your business to new customers, potentially opening the door to years of repeat business and increased profits.